Donor Acquisition Through Webinars?
It would be unconventional, yes, but webinars pack a lot of best practices into one neat little package.
Getting participants to turn up
In order to ensure a full house, it’s important that the webinar has something important to say to potential donors — that is to say that it is more than simply an out-and-out fundraising vehicle — but is informative and even entertaining as well. Consider having a major attraction such as a campaigner live from the arctic (Greenpeace). Or a released political prisoner speaking on his or her incarceration (Amnesty). Or a celebrity speaking about his or her latest visit to a refugee camp (UNHCR).
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