Donor Acquisition Through Webinars?
It would be unconventional, yes, but webinars pack a lot of best practices into one neat little package.
Invite people who have previously interacted digitally with the organization but who are not yet donors — thank them for their previous engagement with an exclusive invitation (let them know that places are limited) and remind people who opt to attend by e-mail and/or SMS both a few hours and a few minutes before the start of the webinar.
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