Donor Acquisition Through Webinars?

Keeping people interested
Since the main idea of a fundraising webinar is to turn participants into donors, it is important to make sure people stay interested until you have had the chance to inspire them to open their wallets. A strong opening three minutes and a big draw toward the end of the session are essential. Make sure there are only captivating speakers who have something to say, and change the visual format from talking heads to emotional pre-recorded videos and audience participation regularly (roughly every five minutes). Make sure that everything is geared toward creating emotional reactions that raise and answer the (mostly unspoken) questions: “Why is this important?” “Why should I support it financially?” “Why should I support it now?’”