Donor Acquisition Through Webinars?

Lastly, I think it’s always important to ensure that people don’t feel surprised or tricked when they are asked to donate, so be up front and at regular intervals let participants know that they will have the chance to support your work being discussed.

Handling interactions
Having a skilled webinar host is the most important element in ensuring a smooth flow between elements. Here we can learn a lot from telethon hosts who seamlessly move between interviewing interesting guests, introducing recorded material, handling questions and confidently asking for donations. Host and guests should be well briefed and practiced on what talking points are important. From a technical point of view it’s important to ensure that participant cameras and microphones and text boxes are controlled and moderated. Many people will be content to listen and watch; others will be keen to ask questions when permitted. Have a few questions already lined up for answering to get the ball rolling.