Donor Acquisition Through Webinars?
It would be unconventional, yes, but webinars pack a lot of best practices into one neat little package.
The ask
Structure your webinar so that participants have multiple opportunities to donate online or to enter their phone number for an individual phone or voice over IP (VoIP) conversation straight after the webinar has ended. Build up to a large thank-you and think about giving potential donors an incentive to donate online right away.
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