Donor-Advised Funds: The Source Fundraisers Can't Afford to Ignore
There are pros. There are cons. Either way, donor-advised funds continue to grow in popularity, and fundraisers neglect them at their own peril.
“People who have [DAFs] aren’t saving them for a rainy day. They’re giving it out,” Heisman adds.
DAF donors as major/annual-appeal donors
It’s clear that DAF donors are passionate givers who are, in fact, granting the money in their accounts. So how can you identify and engage DAF donors?
“Treat DAF donors like a major-gift donor,” Heisman says.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 AllNext »
- Companies:
- Charity Navigator
- Fidelity Investments
Related Content
Comments
