Donor-Advised Funds: The Source Fundraisers Can't Afford to Ignore
There are pros. There are cons. Either way, donor-advised funds continue to grow in popularity, and fundraisers neglect them at their own peril.
That means cultivating and really understanding these donors. And the best way to do that is to put DAF information in all your fundraising appeals and visits. Heisman, Berger and Danforth all agree on that.
“Getting a DAF to a nonprofit is largely the same as getting a gift from a checkbook or a private foundation — you need to have a good outreach program, get in front of them and have them find your mission compelling,” Danforth says.
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