Donor-Advised Funds: The Source Fundraisers Can't Afford to Ignore
There are pros. There are cons. Either way, donor-advised funds continue to grow in popularity, and fundraisers neglect them at their own peril.
That means anytime you meet with prospective donors, ask if they have donor-advised funds. In every email, direct-mail appeal, telemarketing call and any other fundraising appeal, you should pepper in language about DAFs.
Heisman suggests using terminology such as “recommend,” “advise” and “suggest” gifts to our charity through your donor-advised fund, and include making a gift through a DAF in reply devices right next to the check, credit card and electronic-fund transfer options.
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