Donor-Advised Funds: The Source Fundraisers Can't Afford to Ignore

“Nobody is going to make the case the way fundraisers are,” Heisman says. “It’s not like we have to push our donors to make grants. They’re enormously transactional. People who use them seem to very passionately embrace them — it’s up to the nonprofits to engage these donors like they do their major-gift donors.”