Donor-Advised Funds: The Source Fundraisers Can't Afford to Ignore
There are pros. There are cons. Either way, donor-advised funds continue to grow in popularity, and fundraisers neglect them at their own peril.
The implementation
To help educate the sector and donors on DAFs, Fidelity Charitable, Schwab Charitable and the Greater Kansas City Community Foundation invited 10 diverse nonprofit organizations — including Charity Navigator and the Pan-Mass Challenge (PMC), the annual cycling fundraising event that benefits the Dana-Farber Cancer Institute — to discuss a solution for better DAF awareness. From those meetings, the DAF Direct widget was created. The widget can be put on any organization’s donation page to allow donors to give through their DAFs.
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- Companies:
- Charity Navigator
- Fidelity Investments
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