Donor-Advised Funds: The Source Fundraisers Can't Afford to Ignore
There are pros. There are cons. Either way, donor-advised funds continue to grow in popularity, and fundraisers neglect them at their own peril.
“I don’t see any downside,” Sommer says. “I see tremendous upside. The challenge is education. There is a small number of people who understand what DAFs are. That really drove how we approached this.”
PMC put information on its website explaining DAFs, and in its rider orientation for event participants, who need to raise at least $4,300 for the event, there is training on fundraising and DAFs. Plus, in the email template PMC provides its participants for fundraising, it includes DAF information.
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