Donor Complaints: Listen and Learn

What if the complainer is belligerent? Calls you names? Thankfully, the days when such characters attach your BRE to a brick and mail it back are long gone. But such individuals still gladly will send you letters filled with vitriol. While it might give you temporary enjoyment to answer these people in kind, such a letter could find its way back to your boss or, worse, the press. Avoid the temptation and just add the complainer to your suppression file.

Jim Hussey is president of Adams Hussey & Associates. Send your questions to jhussey@ahadirect.com.