Donor Confidence on the Rise
Positive views edging higher month by month since October
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The baseline index of 100 was established in February 2008, and takes into account donor confidence donors’ self-reported expectations about their future giving, their views on the nonprofit sector and the nation’s economic health, and a half-dozen other responses.
While nearly half of donors (48%) say they expect to give the same this year compared to last February, 28% expect to give less, and 15% expect to give more.
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