DONOR FOCUS Hispanic AmericansAn often overlooked market segme

An often overlooked market segme

By PAUL BARBARGALLO

At 38.8 million, the U.S. Hispanic population continues to be the fastest growing ethnic market and accounts for roughly half of the nation's population increase of 6.9 million between April 2000 and July 2002, according to the U.S. Department of Commerce, Bureau of the Census.