DONOR FOCUS Hispanic AmericansAn often overlooked market segme
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For example, the informal "tu" can be interpreted as condescending in some countries, underscoring the need to present copy in what many call "universal Spanish."
"Even if prospects speak English fluently, a bilingual piece makes it easier for them to share information about the [organization] with members of their household who may not speak English," Gonzalez says.
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