DONOR FOCUS Hispanic AmericansAn often overlooked market segme
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The nonprofit has yet to craft a bilingual direct mail effort, Smyth Dengler says, for fear it would come out too stilted and institutional. As part of its program, Covenant House tested Hispanic-specific telemarketing and space advertising, but direct mail proved more successful for prospecting.
Service, as well as solicit
0 Comments
View Comments
Related Content
Comments