Donor Giving Increases With Incentives That Appeal to Sense of Social Status
Offering More Exclusive Benefits Could Prove Powerful Antidote To Fundraising Slump, Tepper School Research Shows
PITTSBURGH, March 16, 2009 — When it comes to donor giving, what triggers big spending are benefits that convey social status and offer visibility through opportunities to connect with other affluent and influential people, according to new research from the Tepper School of Business at Carnegie Mellon University.
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