Donor Giving Increases With Incentives That Appeal to Sense of Social Status

Sieg believes that other regions would yield similar findings by identifying the same fundraising potential from exclusive benefits. "Clearly, certain charities could yield big returns from ramping up the exclusivity of the special benefits they offer to high-potential donors," Sieg said. "This is valuable information to have, especially in the midst of the fundraising challenges faced by nonprofit organizations in a recession."