Donor Giving Trends for Today and Tomorrow, Part 1

[Editor's note: This is part 1 of a four-part series on the session "Trends for Tomorrow — Action Today" held at Fund Raising Day in New York. Check back next week for part 2.]

A key facet to successful fundraising is studying donor trends and understanding how best to act on them — in the short and long term. At the Association of Fundraising Professionals Greater New York Chapter's Fund Raising Day in New York, four fundraising experts discussed donor giving trends and what they mean for fundraisers.