Donor Giving Trends for Today and Tomorrow, Part 1

The bad news is that after that, there will be slimmer pickings when Generation X takes over, which in turn could mean some difficult and lean fundraising years. But help is on the way with Generation Y with its 70 million charity-conscious inhabitants.

To capitalize on the prolific baby boomer generation, that's where fundraisers should be focusing the majority of their attention. Boomers are the prime candidates for major gifts, volunteering, planned gifts, monthly giving and even cultivating for bequests.