Donor Giving Trends for Today and Tomorrow, Part 1

As for Generation Y, you should be cultivating your strategy for engaging them today so they become donors in the future. As Hoyt noted, the longer a donor has a relationship with an organization, the more likely she is to provide major and planned gifts.

"Think really hard about how to engage younger donors so they're ready to go with us and give when the time comes for them to give," she said.