Donor Giving Trends for Today and Tomorrow, Part 1

But ultimately, "people give to people," Hoyt said, so you must understand the people from whom you're trying to solicit money.

Right now, 75 million baby boomers are passing through the ages of 50-65, making them prime candidates for consistent giving, Hoyt said. Many of them have completed or are about to complete many major life expenses such as paying off homes and their children's education, etc., and at the same time, they're still earning money. Now is the time they're thinking about giving back. Among this demographic: