Donor Giving Trends for Today and Tomorrow, Part 1

Just like Generation X, many Gen Yers are not married and there's even more diversity. But this is a crop that has tremendous giving potential for the future, so it's vital to start engaging Generation Y now.

What does this all mean?
Given these demographic characteristics, it means the immediate future looks bright for fundraisers. There is a large group of baby boomers primed to give coming of age right now. That's the good news.