Donor Giving Trends for Today and Tomorrow, Part 2

[Editor’s note: This is part 2 of a four-part series on the session “Trends for Tomorrow — Action Today” held at Fund Raising Day in New York. View part 1 here, and keep an eye out for parts 3 and 4 in the coming weeks.]

In the session "Trends for Tomorrow — Action Today," fundraising pros Margaret Holman, president of Holman Consulting; consultant Kathryn Slocum; Harry Lynch, CEO of Sanky Communications and SankyNet; and moderator Marilyn Hoyt, a nonprofit consultant, shared donor trends in individual giving, institutional giving and online giving, and what nonprofits can take away from those trends.

Individual giving
Giving by individual donors is still a major source of fundraising despite the economic woes of the past few years. Individual donors continue to be the lifeblood of nonprofits because there are far more individual donors out there than corporations. So it’s vital to understand how today’s individual donor differs from donors historically, and how they’ll evolve.