Donor Giving Trends for Today and Tomorrow, Part 2

Donors continue to give but are narrowing their focus to fewer charities where they can make a bigger impact, Holman said. Further, people give most when they have a sense of security and optimism about the future. With the soft recovery of home values, volatility in the stock market and rising health care costs, few American have any sense of financial security, meaning they are even more discerning as to whom they’re giving donations.