Donor Giving Trends for Today and Tomorrow, Part 2

• Lower-income people tend to be more generous than higher-income individuals.
• The most generous donors are more likely to give by mail and less likely than average to give online.
• More generous donors are more intentional about planning their support.
• Giving still happens because donors are involved with organizations — 42 percent of donors volunteer with their organizations, Holman said, and “78 percent of high-net donors still volunteer — often as board members.”

A surprising trend regarding high-net donors Holman shared is that the majority of them consult their accountants on what organizations to which to donate.