Donor Giving Trends for Today and Tomorrow, Part 2

Holman said several organizations are now using iPads out in the field to make it easy to educate donors on the spot about their missions and how donors/volunteers can get involved. Look for ways you can integrate the technologies younger donors use to engage them now, Holman said.

It’s a delicate balance, but every organization must find a way to focus on its core donors and simultaneously grab younger donors in order to survive today and thrive tomorrow.