Donor Giving Trends for Today and Tomorrow, Part 2

Holman said that even with the shift in donor preferences taking place, some of the old tried-and-true fundraising principles continue to work today. Fundraisers should still:

• Stay donor-focused.
• Keep the message simple.
• Develop relationships — don’t think of your donors as wallets.
• Triage your donors quarterly for contact.
• Don’t ignore the low-hanging fruit — grab it.

“People still give people,” Holman said. “The preferences of donors may change, but in the end, they still give to the organizations they care about and connect the most with.”