Donor Giving Trends for Today and Tomorrow, Part 4
There have been seismic shifts in demographics, lifestyle and communications since 2005, and they are ongoing today. Lynch laid out what’s trending now:
- The growth in online income has been exponential — there’s been a 700 percent increase in online donations in the past six years.
- Facebook is estimated to be the fastest growing company ever, with around 700 million users.
- The latest data estimates there are 6,000 tweets per second.
- Many charities are seeing 30 percent to 40 percent of direct-mail recipients making their gifts online.
Essentially, a whole heck of a lot has changed in the past six years. Here is the fundraising reality in 2011, according to Lynch:
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