Donor Loyalty Findings, Recommendations

In the webinar, Craver and Belford said the four factors that affect donor loyalty are:

1. Shaky public confidence in charitable organizations.
Only slightly more than half (52 percent) of respondents to the study said they think the money they contribute is well spent. What's more, 59 percent said often they don't make contributions because they can't be sure the money will actually get to the people or causes it's intended for.