Donor Loyalty Findings, Recommendations

Public confidence in charities greatly effects loyalty, Craver said, adding, "This degree of confidence is a pretty unfirm foundation on which to build the charitable sector."

2. Organizations being defiantly faceless in a personality culture.
Organizations are led by personalities and don't have to be anonymous or faceless. Organizations don't do as good a job as they could putting themselves out there, Craver and Belford said.