Donor Loyalty Findings, Recommendations

They advised putting the CEO or executive in a video or having a blog or e-newsletter — something that gets in constituents’ faces.

3. Constituents can't get enough of the right information.
Fundraisers tend to think they're overloading donors with information. In the print era that might have been a concern, but in an online world people select the information that they want to get from an organization, Belford said.