Donor Motivations for Giving Vary With Income and Education
Center on Philanthropy at Indiana University study also finds that more donors give to charity to help meet peoples basic needs than for any other reason
INDIANAPOLIS, October 20, 2009 — Despite some longstanding perceptions that people in different regions of the United States are more or less motivated to give to charity based on differing underlying values that might be specific to a region, a new analysis by the Center on Philanthropy at Indiana University has revealed that regional trends and values have less of an impact on donor motivation than income and education do.
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