Donor Motivations for Giving Vary With Income and Education
Center on Philanthropy at Indiana University study also finds that more donors give to charity to help meet peoples basic needs than for any other reason
Understanding Donor Motivations was funded by CCS, a national fundraising, consulting and management firm. The report draws on data from more than 10,000 households to examine charitable giving and donor motivation for giving.
The study finds that 18 percent of donors said that the single most important reason for giving to charity is to help meet people’s basic needs, such as for food, shelter, clothing, and heat. That motivation was followed by “making the world a better place,” which was identified by 17 percent of donors as their most important reason for giving.
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