Donor Motivations for Giving Vary With Income and Education
Center on Philanthropy at Indiana University study also finds that more donors give to charity to help meet peoples basic needs than for any other reason
· Donors with income between $50,000 and $100,000 were more likely than donors in either higher or lower income groups to say that they gave to “make the world better.”
· Among donors with income of $100,000 or more, the phrases selected as motivations for giving included “those with more should help those with less” or “making my community better.”
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