Donor Recognition: The Real Key to Retention

Another Merkle client has been extremely successful on the print and mail side of acknowledgments. Sayre says this client stands out because it pulls in lots of additional data points and includes that information in its donor acknowledgments to make the messages feel uber-personal. The messaging thanks donors for the specific campaign they donated to, emphasizes how that specific donation benefits that specific campaign and what that money is accomplishing. Basically, it’s about linking the message back to the end result and using the data on the donor to make it really evident how that donation made a difference.