Donor Recognition: The Real Key to Retention

Another organization Sayre points out is Operation Smile, which has really emphasized donor recognition the past four or five years. By putting donors at the forefront and recognizing them in timely, personal ways throughout all its messaging, the organization has become one of the largest and most successful nonprofits out there. Operation Smile utilizes all the best practices in its acknowledgment program, ranging from anniversary messages to timely gift acknowledgments to loyalty upgrade communications.