Donor Recognition: The Real Key to Retention

While Merkle is in the early stages of this micro data model, it has seen immediate impact already for its test clients and plans to roll it out further in the near future.

The key to a truly successful donor-recognition program is to use as much information as possible about the donor to let him or her know how much you appreciate and value the relationship. The more personal and targeted you get, the more likely that donor is to stick around.