Donor Recognition: The Real Key to Retention
Nothing keeps donors engaged like timely, personal acknowledgments.
If donor acknowledgment is the key to retention, what are the keys to donor acknowledgment and recognition?
Respect thy donor
The most important thing fundraisers can do to retain donors and acknowledge them appropriately is to respect them and their wishes. If you can’t do something as simple as communicate with them in the channels they prefer, how can you expect them to remain loyal donors — particularly when it’s so easy in this day and age to find another organization and cause to support?
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