Donor Recognition: The Real Key to Retention

Merkle promotes implementing a daily acknowledgment program to its clients and recommends waiting no more than three days to get those thank-you recognitions out.

Respect thy data
In this day and age, first name and last name personalization simply doesn’t cut it anymore. With so much data out there on donors and so much technology that allows fundraisers to track how donors came onto the file, how much they’ve given, what they’ve responded to, what prompted them to give, etc., it’s inexcusable for fundraisers to not use this data to recognize their donors.