Donor Recognition: The Real Key to Retention

“I encourage everybody to step back and take a fresh look at your donor acknowledgments because technology has changed in terms of data captured, information gleaned,” Sayre says. “No matter how good your program is going, take a fresh look on how you can use data to improve it.”

Thus, it makes sense to use donor data in the content of the acknowledgment and steer clear of the generic thank-you. As Sayre points out, fundraisers have the data on each campaign, on how much each donor gave and by which means.