Focus On: DRM: Mastering the Virtual Handshake
Donor relationship management can be tricky. But there's a lot to know before you go to outside sources for guidance and technology.
DRM involves so many specialized areas that it’s tempting to select a variety of firms to help you. But selecting too many vendors leads to steeper learning curves, miscommunication and no accountability for a single vendor. The best approach is to choose a single vendor who is not biased (i.e., not trying to sell you a particular piece of software — but who wants you to choose the right solution for your organization); can give you advice and expertise related to sales, service, marketing and technology; and can implement projects for you.
- People:
- Geoff Ables
- Geoffrey Ables
- Places:
- Charlotte
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