Focus On: DRM: Mastering the Virtual Handshake
Donor relationship management can be tricky. But there's a lot to know before you go to outside sources for guidance and technology.
Every two weeks for the next several months, she receives an e-mail. It helps her understand how your mission is relevant to the things that are most important to her, and she’s amazed at how the communications speak directly to those issues. She’s also impressed that the communications come directly from her personal donor relationship manager.
- People:
- Geoff Ables
- Geoffrey Ables
- Places:
- Charlotte
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