Focus On: DRM: Mastering the Virtual Handshake
Donor relationship management can be tricky. But there's a lot to know before you go to outside sources for guidance and technology.
Buying a DRM technology solution before you’ve started to find and automate some simple processes might require everyone in your organization to tackle a steep new learning curve — without any real concept of how it will help them do their jobs better or make the organization more effective.
Instead of jumping into an expensive DRM software (or service) commitment, give yourself a DRM learner’s permit. Start with a goal of accomplishing one new task (or improving an existing task) with a modest investment.
- People:
- Geoff Ables
- Geoffrey Ables
- Places:
- Charlotte
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