Focus On: DRM: Mastering the Virtual Handshake
Donor relationship management can be tricky. But there's a lot to know before you go to outside sources for guidance and technology.
Are you leveraging e-mail and your Web site to develop new and repeat donor relationships? Can you measure the retention rate of your current donors? Do you have processes in place to communicate with donors at critical stages of their life cycle?
Where should you start to apply DRM? The correct answer is not “all of the above.” Choose only two areas, at most, to focus on initially.
- People:
- Geoff Ables
- Geoffrey Ables
- Places:
- Charlotte
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