Focus On: DRM: Mastering the Virtual Handshake
Donor relationship management can be tricky. But there's a lot to know before you go to outside sources for guidance and technology.
While driving with your learner’s permit, you’ll only be accomplishing a few simple goals. But by the time you’ve completed those goals, you’ll have a much better feeling for what your long-term needs are.
Your next project should be to assemble a complete plan for all the goals you want to accomplish. For example: Are you ready to invest in a system that will require significant training for every employee, or do you need something that works quietly in the background with relatively few changes required in the day-to-day routine of your staff? What is your software budget? How will you prioritize all the goals of your DRM plan? When do you expect a payoff — six, 12, 18 or 24 months?
- People:
- Geoff Ables
- Geoffrey Ables
- Places:
- Charlotte
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