What’s the Big Deal?
Donors are more likely to remember one bad impression than all the jazzy details you tout in your direct-mail campaigns.
Wrap it up!
On Feb. 22, the Winter 2008 issue of the organization’s quarterly magazine arrived in an impossible-to-miss wrap. Printed in bold red and black, the front of the wrap shouts “YOUR MEMBERSHIP IS EXPIRING” and directs me to the renewal form bound inside the issue. On the back, another giant red box sounds the alarm: “DON’T LET THIS BE YOUR LAST ISSUE.”
- People:
- Kimberly Seville
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