What’s the Big Deal?
Donors are more likely to remember one bad impression than all the jazzy details you tout in your direct-mail campaigns.
There is nothing subtle about it, and kudos to this and every nonprofit able to integrate membership and communications programs so successfully, given that newsletters and magazines often are controlled by different departments.
By surrounding Big Deal packages with much cheaper pre- and post-mailings, and building on the renewal messaging with each successive campaign, organizations like this one can maximize income while holding the line on the overall cost of raising funds.
- People:
- Kimberly Seville
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