What’s the Big Deal?
Donors are more likely to remember one bad impression than all the jazzy details you tout in your direct-mail campaigns.
And that’s an even Bigger Deal than any Big Deal package it sends me going forward.
If you’re worried about your renewal rate and donor retention, don’t look to your renewal strategy alone. My experience monitoring the practices of dozens and dozens of organizations is that the greatest Big Deal package or the most brilliant renewal series imaginable can’t compensate for a repeated failure to acknowledge donors’ gifts. And, unfortunately, this organization is far from alone in that shortcoming. FS
- People:
- Kimberly Seville
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