What’s the Big Deal?

Lasered on the front with the reply on the top panel, the letter is personalized with my name in both the salutation and later in the body copy. I believe it could have been improved with a personalized ask string based on my giving history rather than the static array printed on the back of the letter, especially for donors for whom the ask amounts are less than what they’ve given in the past. With the exception of the four-color printing on the carrier envelope, this looks to be an inexpensive package — a key component to the sequencing strategy.